School of Education

Master of Science Degree Program - Marketing

The MSc International Marketing Management is designed to develop knowledge and understanding of international marketing theory and current business management practices. The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management enhances student ability to be more creative, flexible and disciplined in approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

Requirements for Master of Science Degree International Marketing Program:

The online, full time and distance learning for Master of Science degree program requires completion of 6 core courses and 4 electives unless the student has transferable credits and or life credits in which case fewer courses may be required. Students may select electives from the list of core courses if desired below.